Setting up and maintaining Google adwords

Google Ads (formerly Google AdWords) is a form of online advertising that allows you to place ads in the Google search engine and on partner sites, depending on user requests.
Yandex
4.5
8+ reviews
YouDoo
4.9
21+ reviews
Commercial advertising

Setting up and maintaining Google adwords

01
To successfully set up contextual advertising in Google Ads, you need to start by identifying targeted keywords to attract the right audience. Create effective ads with clear headlines and calls to action to increase clickability. Set up geographic targeting and set a budget based on your goals. Regularly analyze campaign results, optimizing bids and ads to achieve maximum effectiveness.

Pricing plans

02
The cost of each tariff is indicated for a one-time setup, as well as further maintenance of advertising campaigns per month.

Stages of work

03
We always carry out a preliminary analysis of the project to understand how much the site is conversion and competitive. When starting work, we also start with a competitive analysis and compile a list of implementations to increase conversion. When setting up, we enable a test period of maintenance.
01
Audit and cost calculation
  • Project briefing (gathering all information)
  • Calculation of cost and scope of work
  • Highlighting the main growth points
  • Drawing up a promotion strategy
  • Proposal formation and discussion with the client
02
Competitive analysis
1 month
  • Collecting competitors
  • Comparison of the client's offer and competitors
  • Drafting technical specifications to increase conversion
  • Setting up goals
  • Preparation of USP, lidmagnit and reception rugs
03
Setting up advertising campaigns
2 months
  • Semantic core collection and coordination
  • Preparation of advertisements
  • Setting up advertising campaigns
  • Setting up display strategies
  • Setting up audiences
  • Launching advertising cigns
04
Running advertising campaigns
3 months
  • Bid adjustments
  • Session Replay analytics
  • Disabling non-conversion ads
  • Making adjustments to the target audience
  • Statistical analysis

What is included in the price?

04
  • Comparative competitor analysis
  • Improvement of landing pages
  • Implementing tools to increase conversion
  • Collecting the semantic core
  • Creating advertisements
  • Setting up ad campaign adjustments
  • 3 weeks of running advertising campaigns

Our cases

05
We want to tell you about the brave clients who have successfully launched advertising campaigns with us. Each case has a lot of work behind it, not only on creating and running advertising campaigns, but also on conversion and the functionality of the landing pages of the site.

Online sports equipment store Line-Sport

https://line-sport.ru
  • The cost of the application
    1200Р
  • Increase in the number of purchases
    400%
Line-Sport

Calculator

06
Calculate the cost of setting up contextual advertising on your site
(01)
Select the promotion region

Promotions

07

The team

08

We are a team of marketers, SEO specialists and designers

We perform our work efficiently, without going beyond the budget and deadlines

Recommendations

09
Line Sport
SEO promotion
Denis Trushnikov
PDF
Snubtuls
SEO promotion
Alexander Beglov
PDF
CrocusFitness
SEO promotion
Vladimir Petrov
PDF
Eco Factory
SEO promotion
Vladimir Zhukov
PDF

Questions and Answers

10
(01)
What budget should I set for my advertising campaign?
For most projects, we recommend starting with an amount of 50,000 rubles per month. It is suitable Yandex and under and under Google. The only thing is that the larger the amount on the balance (this applies specifically to Yandex), the more impressions your ad will have in the search results. Therefore, for some highly competitive destinations, we recommend starting with 100,000 rubles, since with a smaller budget there will be few impressions
(02)
What are the guarantees of the result?
As with any advertisement, no one can guarantee that the advertisement will pay off. Because we don't know many factors: how competitive your product is, whether the prices are competitive, and how well your managers handle leads. Therefore, the most important thing is that we guarantee that visitors will visit your site only for those queries that we agree with you. And of course, we will conduct competitor analytics to show what needs to be improved on the site to increase conversion.
(03)
How long will it take to set up?
It takes 5 business days to set up an advertising campaign along with competitive analysis (if you do not take into account site improvements). Well, then, you replenish the advertising budget and within 3 weeks we conduct advertising campaigns and make adjustments.
(04)
How many applications can I receive from my website?
Again, there are several factors to consider. The first is the advertising budget and the cost of the application, which was received in the first 3 weeks. The bigger the budget, the more applications we will be able to receive, and within 3 weeks we will know approximately how much the application cost has come out. And secondly, it depends on the conversion rate of your site and the competition of the niche. As a result, after the first month of management, there will be the first results from which you can build.

Free audit

11
Nikita Shvakov
Nikita Shvakov
Founder of INTLSEO
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