fabrika-eko online furniture store

Service - SEO website promotion
The case: fabrika-eko

About the company

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Online store of a furniture factory in Perm.
The ECO furniture factory has been manufacturing cabinet furniture and kitchens for more than 20 years using certified eco-friendly E1 class materials.

Company goals

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The customer's wish was simple — to increase the number of orders on the site and improve search visibility in the Perm region.
(01)
Services
  • SEO website promotion
(02)
Subject
  • Online furniture store
(03)
Promotion region
  • Perm

Indicators at the start of work

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The team

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We are a team of marketers, SEO specialists and designers

We perform our work efficiently, without going beyond the budget and deadlines

What was done

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The INTLSEO Team

The work that was carried out on the site over a period of 3 months

As always, we started with the preparation of the semantic core and its implementation on the site, of course, we did not touch those pages and queries for which we already had good positions, we used only pages that did not bring traffic in optimization. And where there were positions, we only made clarifications through meta tags (if symbols allowed), h1-h3, text, altos and linking.

According to the reference, an anchor sheet was compiled for building up. The link mass was growing mixed, with a larger percentage of catalogs, stolen links, followed by aggregators and, to a lesser extent, commercial links.

According to the content, there were empty categories. We made a content plan and every month, the copywriter wrote texts using key queries that already had positions and could be strengthened and given growth through texts. The client himself was also engaged in writing additional texts for articles, according to our technical specifications.

Technically, all duplicates, empty meta tags and h1-h2 have been fixed. All the empty altos have been filled in, mirrors have been removed, directives have been added to the robot, and the site map has been updated.

Results

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There were:
Traffic: 3900 traffic per month Leads: 97 per month Requests: 56 requests in the TOP 10
It became:
Traffic: 16000 traffic per month Leads: 324 per month Requests: 168 requests in the TOP 10

Screencasts

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