Sports Equipment supplier line-sport

The work that was carried out over a period of 3 months

The task was to reach 5 applications per day, at a lead price of less than 5t. The previous contractor recently (according to the customer) drained the budget, but there were no applications at all. They also turned to Yandex for configuration, which also did not bear fruit.

We reached the price of 800 rubles/lead. The Yandex campaign has reached 6tr/lead. Basically, YAN (banal advertising) worked for us, since the cost of the Lead was 2 times less than from the search with the pay-per-conversion strategy.

Also, if we take the bounce rates and the time spent on the site, as well as the target phrases (for which there were clicks), we also showed better results than the previous contractor. For example, our failure rate was 25%, and the previous contractor's was 62%. We have 53 seconds on the site, and he has 25 seconds.