Analysis and improvement of Website Usability

Website Usability Analysis Service

01

The site Usability analysis includes an assessment of the ease of navigation so that the user can easily find the necessary information without unnecessary effort. It is important to check the readability of the content, the correct use of fonts, color schemes and sizes of elements. The structure and functionality of forms, buttons, and other interactive elements should be analyzed so that they are intuitive and convenient. It is also important to check the mobile adaptability of the site so that the user experience is of the same quality on all devices.

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Over 6 years of work, we have brought more than 315 companies to the TOP

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Rating on Yandex Maps Check it out

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More than 150 advertising campaigns in Yandex Direct and Google Ads

170+

Developed websites and applications

Pricing plans

02

Analytics helps you see the full picture of how to develop a project strategically correctly: which indicators are important; what is important not to miss during development; due to which a particular competitor is leading.

Usability

Any website format Session replay-based usability analysis Usability analysis of the TOP 1 website in the arctic Analysis of the usability of the current website by the webmaster Preparation of technical specifications for the refinement of usability Phone call with a client

from $190

Result after 1 week

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Stages of work

03

In my experience, the deadlines for a website usability audit start from 5 business days and up to 10 or more for complex projects. Below, we have described in more detail all the stages of the site usability audit.

01

Session Replay Analysis

Studying user behavior
Identification of problem areas
Determining the session termination locations

02

TOP 1 Site Analysis

Determining the top site by traffic and positions
Analysis of the leader's functionality
Determining the structure by blocks of standard pages
Identification of filters and sorts
Defining conversion blocks
Identification of unusual functionality (calculators)

03

Internal analysis

Availability of filters and sorts
Availability of conversion blocks
The presence of unusual functionality
Comparison of the block structure
Availability of all types of pages

04

Drafting a technical specification

Compilation of technical specifications on the block structure
Compilation of technical specifications on filters, sorting, etc.
Drafting technical specifications for conversion blocks

What is included in the Usability analysis?

04

Session Replay Analysis
TOP-1 site analysis
Internal analysis
Drafting of technical specifications
Design
Phone call with a client

Our cases

05

Study examples of audits in various formats for our clients in various areas. The main task of the audit is to understand the main points of growth and create the right strategy to achieve certain indicators of your site.

The online Flower shop Has Blossomed

https://pyshnorascveli.ru

Increase website conversion
10%
Traffic growth after fixing the technical part
150%

I also want All cases

Details of your project

06

Promotions

07

We will write and post 10 articles
Unique expert articles as a gift for SEO, written with search demand in mind Get a bonus

We will write and post 10 reviews
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We will place links in 10 directories
Unique external links as a gift for SEO Get a bonus

We will write and post 10 articles
Unique expert articles as a gift for SEO, written with search demand in mind Get a bonus

The team

08

We are a team of marketers, SEO specialists and designers

We perform our work efficiently, without going beyond the budget and deadlines

Recommendations

09

Dmitry Portnyagin

Entrepreneur, blogger, author of the YouTube channel and the book «Transformer»

Alexander Sokolovsky

Entrepreneur, blogger, author of YouTube channel and book «Sokolovsky Podcast»

Ilyas Valiullin

Entrepreneur — founder of the chain of hookah bars «Mint — Lounge»

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Questions and Answers

10

(01)

What does the usability analysis include?

The site's usability analysis includes an assessment of the convenience and intuitiveness of the interface, navigation structure, and information accessibility. Design elements such as buttons, forms, and content are checked for user-friendliness. The purpose of the analysis is to improve interaction with the site and increase its conversions.

(02)

What are the benefits of usability analysis for my business?

Site usability analysis helps to improve the user experience, which helps to increase time on the site and reduce the bounce rate. It helps simplify the navigation process, making the site more convenient and understandable. As a result, the conversion rate increases, which directly affects business growth.

(03)

How long does it take to analyze the usability of a website?

Analyzing the usability of a website usually takes from several days to a week, depending on its complexity and volume. For small sites, the process can take 2-3 days, and for large sites, it can take up to a week. The results are presented as a report with recommendations for improving the user experience.

(04)

Are there any hidden costs after passing the usability analysis?

There are usually no hidden costs after the usability analysis, but additional costs for implementing improvements may arise. This may be the cost of redesigning the design, redesigning the navigation, or changing the functionality of the site. All possible costs for the implementation of recommendations are usually negotiated in advance.