Competitive site analysis

Competitive site analysis is the study of the strengths and weaknesses of competitors' websites in order to identify their SEO, content, and marketing strategies. The goal is to use the data obtained to improve positions and attract an audience.
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Analytics and audits

Competitive website analysis service

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Competitive analysis of a website includes studying competitors' positions on key queries, analyzing their content and keyword usage strategies. It is important to evaluate their link strategy, the quality of external links, and the pages with the most traffic. You should also analyze the user experience on their sites, including mobile adaptability and download speed. Additionally, it is necessary to study what technical and SEO methods competitors use to increase visibility in search engines.

Pricing plans

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Analytics helps you see the full picture of how to develop a project strategically correctly: which indicators are important; what is important not to miss during development; due to which a particular competitor is leading.

Stages of work

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In my experience, the deadlines for a competitive site audit start from 5 business days and up to 10 or more for complex projects. Below we have described in more detail all the stages of the competitive audit of the site.
01
TOP 10 leaders
  • Collecting 20 targeted frequency requests
  • Identification of the TOP 10 niche leaders
  • Creating a comparison table
02
Indicators
  • Collecting leader indicators
  • Formatting in a table
  • Comparison of indicators with the client's website
  • Identifying weaknesses of a competitor's website
03
Functional
  • Analysis of leader sites
  • What is the structure
  • Which blocks are of different types of pages
  • What functionality should there be
  • Filters, calculators, sorting
04
Key factors
  • Determining the same success rates
  • Developing a client's website strategy
  • Design

What is included in competitive analysis?

04
  • TOP 10 leaders
  • Comparison table
  • Functionality
  • Breakdown by indicators
  • Key success factors
  • Phone call with a client

Our cases

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Study examples of audits in various formats for our clients in various areas. The main task of the audit is to understand the main points of growth and create the right strategy to achieve certain indicators of your site.

The online Flower shop Has Blossomed

https://pyshnorascveli.ru
  • Increase website conversion
    10%
  • Traffic growth after fixing the technical part
    150%
Has Blossomed

Details of your project

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>Fill in all necessary information for the audit
(01)
Select the promotion region

Promotions

07

The team

08

We are a team of marketers, SEO specialists and designers

We perform our work efficiently, without going beyond the budget and deadlines

Recommendations

09
Line Sport
SEO promotion
Denis Trushnikov
PDF
Snubtuls
SEO promotion
Alexander Beglov
PDF
CrocusFitness
SEO promotion
Vladimir Petrov
PDF
Eco Factory
SEO promotion
Vladimir Zhukov
PDF

Questions and Answers

10
(01)
What does competitive analysis include?
Competitive analysis includes the study of competitors' strategies in SEO, content, advertising and promotion. Their strengths and weaknesses, keywords, website design and functionality are evaluated. This helps you identify growth points, develop an effective strategy, and improve your business' position.
(02)
What are the advantages of competitive analysis for my business?
Competitive analysis helps you identify successful competitor strategies and adapt them to your business. It allows you to find market niches, improve your products or services, and stand out from the competition. This makes it possible to efficiently allocate resources and strengthen market positions.
(03)
How long does it take to conduct a competitive site analysis?
Conducting a competitive analysis of a website takes from a few days to two weeks, depending on the number of competitors and the depth of the research. 2-3 days is enough for a small analysis, while a detailed study may take longer. The results are presented in the form of a report with recommendations for improving the strategy.
(04)
Are there any hidden costs after passing the competitive analysis?
After passing the competitive analysis, there are usually no hidden costs, but additional costs may arise for implementing recommendations. These can be expenses for content improvement, SEO optimization, or marketing campaigns. All such expenses are negotiated in advance and depend on the chosen improvement strategy.

Order a competitive analysis

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Nikita Shvakov
Nikita Shvakov
Founder of INTLSEO
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