





And by tradition, let's start with the main factor of Google promotion, which is the link mass. In half a year, we were able to increase the ahrevs link mass rating to 18 points, when we took the promotion to level 5. They placed both commercial links in their bpn grid, plus catalogs, and stole links to blur the overall link mass.
Regarding the content of the site, the main content plan was built around creating separate pages for the suburbs of Dallas. Since, in addition to the main promotion region, it was also important for the client to cover requests related to frisco, McKinney, and so on. The structure of the suburbs' pages was practically the same, and the content was, of course, rewritten by the copywriter to match the uniqueness.
According to all the canons of SEO promotion, initially we carried out a full technical and textual optimization, collecting all the key queries, clustering the semantic core, writing all meta tags/ altos/ h1-h2 for query groups. We created a site map, prescribed indexing rules, removed 404 errors, and corrected URLs. At the exit, we received a serviceable resource with linking requests to the necessary pages, then we could proceed to external optimization.











