Let's start with contextual advertising, the first preparatory stage was to refine the site's functionality: installing lead magnets, adding offers, as well as prices in the services section — so that from the point of view of the commercial component, the site would be more conversion-oriented and encourage the visitor ready to act (submit a request).
As with all campaigns (according to our technology), we use only commercial and geo queries, and we always exclude informational queries. And also, when setting up ads, we use only the exact occurrence of the phrase in order to cut off requests with the particles "free", "photo", etc.
The main driver of growth in SEO is always high-quality content, large structure and link mass. This is what we focused on at the initial stage. We started making a separate page for each service, before that there was only a general page with all operations.
We immediately made links from our PBN network (a network of sites where articles are written and a promoted website is set up). So we started correcting the technical part.
Website - fabric-st.ru
Website development; SEO website promotion; Contextual advertising
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