





The site underwent comprehensive technical optimization — duplicates of meta tags were eliminated, broken links were fixed, the sitemap and file were configured correctly robots.txt to improve indexing in search engines.
There was also a regular filling of pages with educational programs with SEO descriptions, with the inclusion of targeted keywords. This resulted in an increase in new queries and an improvement in current positions.
In parallel, there was a systematic build-up of the link mass, with a monthly increase in the budget for high-quality external links to increase trust in the site.
The strategy focuses on content, site structure, and link profile as key factors for successful SEO. The functionality of the website has also been improved, including the development of filters, application forms, popular destinations, and easy navigation.











