





As part of the technical optimization, we eliminated duplicate meta tags, fixed broken links, updated and correctly configured the sitemap and file. robots.txt .
The pages of services and sections of the site were regularly filled with SEO descriptions using targeted keywords, which helped to expand the reach of search queries and improve positions.
At the same time, we increased the link mass by gradually increasing the budget for external links to increase the authority of the domain and the trust of search engines.
The focus of the promotion strategy was on high-quality expert content, a well-developed website structure and external link support. The site's functionality has also been improved: navigation, service filtering, and appointment appointments — all of which have increased user convenience and reduced the bounce rate.











