Online children's goods store "Ptipti"

Service - SEO website promotion
The case: Online children's goods store Ptipti

About the company

01
Online baby goods store "Ptipti" is a brand that has carefully selected the best baby products.
The company supplies a wide range of children's products, from clothing and toys to accessories and care products. Purchases are available to both retail and wholesale customers throughout Russia.

Company goals

02
The main objective set by the Customer was to increase targeted commercial traffic and increase the site's visibility in search engines across the country.
(01)
Services
  • SEO website promotion
(02)
Subject
  • Online children's goods store
(03)
Promotion region
  • Russia

Indicators at the start of work

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The team

04

We are a team of marketers, SEO specialists and designers

We perform our work efficiently, without going beyond the budget and deadlines

What was done

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The INTLSEO Team

The work that was carried out on the site

The site was deeply worked out from a technical point of view: duplicates of meta tags were eliminated, broken links were removed, the correct sitemap and file were configured robots.txt .

In parallel, the regular filling of product and category pages with SEO descriptions with the inclusion of keywords was carried out. This ensured an influx of new requests and growth in current positions.

A strategy was also developed to increase the link mass: the budget for the purchase of external links was increased monthly, which contributed to the growth of the credibility of the resource.

The strategy focused on high-quality and relevant content, a large-scale catalog structure and a competent distribution of internal links. Additionally, we have improved the functionality of the site — we have implemented convenient filters, "favorites", "sales hits" blocks, which has enhanced the user experience and behavioral indicators.

Results

06
There were:
Traffic: 700 traffic per month Leads: 15 per month Requests: 10 requests in the TOP 10
It became:
Traffic: 19000 traffic per month Leads: 310 per month Requests: 430 requests in the TOP 10

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