





The site was deeply worked out from a technical point of view: duplicates of meta tags were eliminated, broken links were removed, the correct sitemap and file were configured robots.txt .
In parallel, the regular filling of product and category pages with SEO descriptions with the inclusion of keywords was carried out. This ensured an influx of new requests and growth in current positions.
A strategy was also developed to increase the link mass: the budget for the purchase of external links was increased monthly, which contributed to the growth of the credibility of the resource.
The strategy focused on high-quality and relevant content, a large-scale catalog structure and a competent distribution of internal links. Additionally, we have improved the functionality of the site — we have implemented convenient filters, "favorites", "sales hits" blocks, which has enhanced the user experience and behavioral indicators.











